• swrc@um.edu.my
  • +60 3-7969 3795


(+603) 7967 3743 | norbanicheha@um.edu.my

Professor Dr Norbani Che Ha is the Deputy Director of Research at SWRC.  She is from the Department of Management and Marketing, Faculty of Business and Economics, Universiti Malaya. She was previously the Head of the Marketing Department, Portfolio Head of the Centre of Business Excellent and the Director of Services, Research and Innovation Centre at the Faculty, among other posts. She was also the Deputy Director of Universiti Malaya Consultancy Unit (UPUM).

She received her PhD from Monash University, Australia, and her MBA and BSBA. from University of Denver, Colorado USA. She has supervised to graduation 8 PhD and more than 70 master’s degree candidates.  She published widely in international journals such as the Journal of Business Research, Journal of Strategic Marketing, Journal of Cleaner Production, Qualitative Market Research and many others.  She contributes to many book chapters and has several books on her own. She is also involved in consultancy work for private and public institutions in Malaysia. Among her consultancy projects are with the Prime Minister Department, TERAJU, Aeon Co. (M) Bhd., DBKL, Tenaga National, Johor Port, Malayan Flour Mills Berhad and Malaysian Productivity Corporation.


(+603) 7967 3768 | niknoon@um.edu.my

Nik Noor Ainoon Nik Osman is currently the Deputy Director of Administration at SWRC. Prior to joining SWRC, she was in the banking industry for more than 20 years, where she held managerial positions specialising in the areas of consumer finance and long-term financial planning. Her current research field is in financial literacy and wellbeing. She is the principal researcher for Reference Budget for Malaysians or ‘Belanjawanku 2019’, an expenditure guide for Malaysian individuals and families, which was a collaborative research project between University of Malaya and the Employees Provident Fund Malaysia (EPF). She obtained her Bachelor of Economics degree (Analytical Economics) and Masters in Business Administration with dual concentrations in Islamic Finance and International Business Management from University of Malaya. She is currently pursuing her PhD at the same university. Her research interest includes household finance and economics, social protection and the ageing population.

Last Update: 16/05/2023